VTBike
Active Member
- Joined
- Jul 10, 2016
- Posts
- 28
- Reaction score
- 3
All, I'm relatively new to the LR world (taking delivery on my LR4 landmark next month) but not new to business. It seems like a really stupid move - as all of you have pointed out- to completely phase out the off-road enthusiast market segment by replacing the LR4 with the explorer look alike, and end it there.
Doesn't it seem more likely that they will phase the Discovery into the platform you see above, but then also phase back in the Defender with a huge update - to retain and more importantly grow the off-road /luxury enthusiast segment? This seems like a smart move that's also in line with what Motor Trend recently posted about the RR going up-market. So basically - RR hits upmarket segment, Disco hits the soccer mom and street cruiser segment, and the defender takes on the off-road enthusiast segment.
Doesn't it seem more likely that they will phase the Discovery into the platform you see above, but then also phase back in the Defender with a huge update - to retain and more importantly grow the off-road /luxury enthusiast segment? This seems like a smart move that's also in line with what Motor Trend recently posted about the RR going up-market. So basically - RR hits upmarket segment, Disco hits the soccer mom and street cruiser segment, and the defender takes on the off-road enthusiast segment.