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Not sure I want Google as their quality has declined over the years. I would prefer a standardized interface where I could use my vendor of choice. LR provides the head unit, I provide the back-end unit (logical split guessed at here)
I think the point is being able to use whatever map app you choose to use from your smartphone based on your own particular preferences, and have it seamlessly integrate with the NAV screen on our vehicles. Via BT would be great, and if I did have to plug in a cable and use in conjunction with InControl, I could even live with that. But at least I can use the map of my choice and not a hard drive based system that needs updates from the dealership.