It's hard for me because somehow I still live in 1990s dollars. But my first RR 1991 SWB -which I loved but was generally a pile of crap compared with what you get with the new Land Rovers- had a sticker of somewhere in the $45,000 range. So with 80% inflation, and TONS of improvements mechanical and electonic, looking at it that way $75,000 doesn't seem so bad. Still, it's ridiculous that they make the HD pack only available with the LUX. They might as well add 24" wheels to the HD package just to make even less sense of it.