Land Rover advertisement is still heavily based on their overland and off road heritage. The current product line has nothing to do with it. I may be wrong with my analogy but look what happened to Acura. Their products in tbe past were great ( up to 2008 model year). Everything after that is boring and inferior to what they used to offer.
Land Rover is losing what made land rover special and customers which were loyal for decades. They are gaining new clients cross shoping BMW, Audi, Lexus, Volvo. I am sure they will make good profit but Land Rover is losing its identity. Once it is gone , the brand name will be gone. I am keeping my 2013 LR4. When the time will come to replace it I hope Land Rover will have a real off road vehicle in a price I would be able to pay.