DWillyEffect
Member
Land Rover Defender 2: Conquering terrain at ridiculous speeds.
Why do I care if I can drift/slide/race a tank like this? I feel like the need for speed has exceeded the need for crawl and succeed.
I agree. I'm cautiously optimistic about this product but it seems like Land Rover has abandoned their roots. The Defender should contrast the other Land Rover product lines and not be more of the same.
If I ran Land Rover and I was given the three lines I would differentiate them.
Defender- Utilitarian, Offroad, Rugged. I would put it head to head with the Jeep Wrangler and the Gladiator.
Discovery- Refined, Capable, Durable. I would market this against like a 4 Runner TRD Pro and Lexus GX460 and other similar vehicles.
Range Rover- High End, Fast, Luxurious. I would put it up against something like the LX570 and any other high end vehicle that has hints of off road worthiness...maybe the G class even though it technically competes more with the Wrangler other than it's price.