Land Rover seems terrified to break their mold. I was so disappointed when I saw what the Disco 5 looked like, but I was slightly more happy with the Defender. Sure, it's a divisive look, but at-least they tried to make it look different from the rest of their line-up.
The Bronco has to be good at one thing in my opinion: going off-road. A true recreational vehicle. If they can do that, FORD will be able to compete with JEEP in the segment which will create a new and interesting rivalry that everyone benefits from.
If the new BRONCO renderings are accurate, I think they are on the right track.