Now I know where the Land Rover / Range Rover confusion comes from

Discussion in 'LR4' started by PaulLR3, Sep 1, 2018.

  1. PaulLR3

    PaulLR3 Full Access Member

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    Ever have to explain to someone that Land Rover is the company name and Range Rover is a model name? Just received this pop-up ad:

    Aug-15-18-RangeRover-300x250.jpg
     
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  2. umbertob

    umbertob Full Access Member

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    They must be getting pretty desperate to move those Discos collecting dust on dealer's lots. ;)

    There is a factory applied aluminum Range Rover badge above the upper glove box of my 2013 LR4. Caused lots of chuckles at the dealership when I bought the car, everyone had missed it at initial inspection until I pointed it out when I picked it up.
     
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  3. toddjb122

    toddjb122 Full Access Member

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    Yes, I regularly remind people, "nope, this is a LandRover, the Range Rover is another $30,000..."
     
  4. TheWidup

    TheWidup Full Access Member

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    I always just dumb it down to "Think of it like Ford to Lincoln or GM to Cadillac." Land Rover is the all around name, RR is just the expensive brand name.
     
  5. cperez

    cperez Full Access Member

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    Depends on who is confused and whether the person has a genuine interest in cars. In most cases I just smile and nod.
     
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  6. backcountryLR4

    backcountryLR4 Full Access Member

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    Yep... I haven't come up with a true, simple example of how to explain the relationship to novices. Depending on the situation, person or time allowed for the conversation; when someone says nice "Range Rover," I either smile and say thanks or try and explain.

    Ford/Lincoln, GM/Caddy isn't an accurate example(if anyone would even care...). I usually say "Land Rover is the brand, a Range Rover is a model of a Land Rover, there just happens to be 4 versions/models of Range Rovers and 2 versions of Discovery's(at the moment) built by Land Rover."

    I do like the idea of just saying, nope, the Range Rover is $30k more. But usually that just leaves a confused face...
     
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  7. Mdurwin

    Mdurwin Member

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  8. cperez

    cperez Full Access Member

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    Ha! Threw you a follow from my LR-related IG feed.
     
  9. DaJammer

    DaJammer Active Member

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    I use an analogy when people refer to my LR4 as a Range Rover to illustrate the relationship.

    Range Rover is to Land Rover as a 7 Series is to BMW. Seems that sets off the light bulb for most...
     
  10. TheWidup

    TheWidup Full Access Member

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    I'm hanging out in the wrong circles.
     
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