I finally waded through that very long episode. Clearly a ton of very considered thought has gone into this vehicle. I think it's such a stark contrast to the Ineos launch video - both perfectly articulate the design ethos - and both are serving completely different segments. Grenadier is serving the ******** 4WD market and Land Rover is building on what they've done in the last 10 years by, as they say, balancing the 4 elements of "modernity, relevance, sustainability, desirability". I have a feeling the Ineos team's 4 key elements were "tough, bullet-proof, functional, durable".
LR had design drive engineering. Ineos had engineering lead design.
To each their own. And I can't wait for you to get yours so we can hear all about it!