Trekker
Active Member
- Joined
- Jul 12, 2014
- Posts
- 44
- Reaction score
- 7
The Discovery Vision concept was universally DISLIKED by my focus group. You have all seen the auto show shots of the concept at this point and will have your own opinions, but it felt good to actually express our concerns with LR marketing types. Everyone felt that it was too much like a Ford Explorer, that it lost the iconic styling, and that it lost usability (clearance, no tailgate, poor visibility, laughable off road tires (50 series?)). It was basically a Range Rover Sport, with out what makes a Range Rover Sport cool. Basically it would be a shame to call it the Discovery 5/ LR5. We even joked that it should maybe be called the "Revoque".
I hope LR will take your group's advice and **** off the Discovery Vision. I own both a LR4 and an Evoque and I like them both for different reasons. I certainly don't want my LR4 any softer or less utilitarian than it already is. How does one get invited to a LR focus group?