Update from dealer ...
Software patch for terrain response, there was a mismatch between the onscreen display and the highlighted button on dash.
New suspension air compressor, it was throwing a fault and seemed louder than 'normal'.
New starter motor (backordered). He said there was a record of this being a problem with start button malfunctions.
Backorder could be as little as 3days or as much as one month. In the mean time I got a jaguar xf loaner. He will find out timing by friday, if it is a month he can pull a starter off a fresh delivery and fix it sooner. Seems like a good option to me.
That is quite a list for a week old vehicle. Their parts suppliers must be terrible.