NASdiesel
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- Joined
- Dec 21, 2011
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I don't think it's fair to compare market strategies between LR and MB/Toyota.
LR needs to survive. Putting all their eggs in one basket, into a market niche that has some heavyweights competing against them, would be a mistake. If Toyota wants the "serious offroad" truck market, they're simply going to out-spend LR and get it.
Can we be honest with ourselves about that?
Tend to disagree with this on two fronts. One is that LR rolled out the evoque, Velar, etc, very quickly from concept to production.
Two, can anyone can explain to me who the target markets are for each of the models in the RR line-up? They all overlap, all blend together in function and feature. I tend to agree that not having something that differentiates the brand/marque, it is completely watering it down. Enthusiast or not.