Holy crap that video is funny!!!! Let me break down a few of the commercial highlights the marketting geniuses at LR worked up with Laird...
Laird's massive thigh cannot fit on the new bench seat;
But look how comfortable he is when he scoots his whole ass in the back of the car so he can sit down...
A world renowned surfer like Lance MOST DEFINITELY surfs with a cell phone hanging out of his board shorts pocket. I mean, there is no way he would lose this and the man's got his priorities. Phones over surfing, bros! Phones first.
Still though, Lance is a nice guy, and he picks up these 4 other surfers, all with boards, to give a ride home. He even made sure to adjust the seats from the water because, I mean, who has time to push a button once you get to the car, right? And like others have mentioned, there is no chance that he had board bags, towels or dry clothes in the back that would have prevented a remote seat deploy...
..."hey SORRY FREELOADERS! You can have a ride but I'm not bringing your boards. My son's and mine only. Don't like it? Start walking!"
They are trying really hard, I'll give them that.
But they are obviously focused on the wrong things.