I tell you this story i DO believe you and i hope you believe me. I own a 2010 purchased new, one of the first off the line of the new LR4's in Nov 2009. I currently have 38,500 miles. Check this out:
1st Brake job 8/24/10 (Front & Rear)-11,495 Miles
2nd Brake job 6/29/11 (Rear)-20,387 Miles
3rd Brake job 10/18/11 (Front)-23,660
4th Brake Serv 8/3/12 (Rear)-31,778
5th Brake Serv 10/24/12 (Front)-33,802
As you can see i am servicing my brakes every 10 months or so. Personally i believe Landrover saw this trend as my fellow members on this forum i am sure gave the dealership hell as i did about this and i believe they have dealt somewhat with this issue with models 2011 and up. I have watched the forums very closely and i see more brake complaints in the earlier years than the later years.
I started out letting a local shop do my brake jobs to save $100 in labor but now i just go get robbed at the dealership as it is more convenient for me in my schedule as one is located less than 30 min from my office. My driving patterns is 75% city (NYC) and 25% Highway and no, i do not drive it like it is a Jaguar. This thing is just bad with brakes. Don't want to even start a topic about the MPH. However, I am not complaining because otherwise I LOVE the vehicle!