When I was shopping, I had narrowed it down to the Lexus GX460, Toyota 4-Runner, and the LR4 -- I wanted an off-road capable mid-sized SUV with 3rd row seats. Lexus ruled out quickly -- I absoluted hated the swing out rear door. Not to mention the tiny cargo space for an SUV that size. It was tough between the 4-Runner and the LR4. My brain said to get the 4-Runner -- much better gas mileage, better reliability, 20k cheaper... but in the end I went with my heart and got the LR4.
But again, I was shopping for an off-road capable SUV. If I wasn't planning on going off-roading, none of these would be on my list, not even the LR4. I would have a completely different list.