I've been a Land Rover owner since 1995, this is my four purchase. I know most everyone at my local dealer; sales, service, even the mechanics. Its a classy operation, fitting of the Land Rover brand. However - and this is not news - they are not giving anything away over there (sales or service) except the coffee. I bought my LR4 from a Mercedes dealer a short flight away. I would say that if you are buying a car still under the original warranty and can see a car fax (not 100% reliable) you can save significant money not buying from Land Rover. Of course, if a few thousand - or more - isn't worth not having the guarantees that come with a certified pre-owned, then you'll have even more inventory to choose from. Either way, its a great piece of machinery. A few have problems, most don't.
Totally off topic but what made you change from 3 RR to an LR4?