Landrover sold to Tata

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lr305

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anyone expect any service change as Landrover and Jaguar are sold to Tata today?
 

mzaver

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Yes - I suspect we will take our LR's in for servicing, they will be shipped to India via fedex and returned the next day...maybe in India they can get it corrected the first time...
 

davez26

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If they are truly investors, hopefully they will invest in some infrastructure. It seems a lot of things went lacking since this whole thing started.
 

toddjb122

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Damn. Really? I haven't been following the news on this.

I'm concerned if my Ford dealership will keep LR on site. (They bought the local LR dealership a couple years ago to add to their high end Jaquar, Lincoln, Mercury line-up).

If several U.S. companies are sending customer service offshore to India (with poor results in my experience) I see no reason why an Indian company shouldn't do that. So, the first time I have to call for something and enunciate the spelling of my name 5 times I'll be a little annoyed.

I don't know much about Tata, but I'd rather we go to a well globally respected auto company that the LR line can pull technology from, rather than being the lineup that feeds other areas.

I'm a skeptic of these things, as you can tell, so we'll cross our fingers and hope for the best.

I wonder what engine will be used on the next generation of LR3s?
 

Houm_WA

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I don't think we'll see much change at all to be honest. I think that Tata is a company on the up-n-up, although my research has been scant. That said, I think they are smart enough not to mess with the things that are working. I think the cars will still be made in Solihull by the same folks who have done it forever. BMW messed around a little with the engines and such, Ford really didn't...and I don't think Tata will either.

As far as dealership stuff, I think that is all dependent on where you are. My LR dealership is coupled with a Jag dealer and there are no Fords on the lot. I don't think that Service will change...it's not like the cars got shipped to Dearborn or something when they were serviced (under Ford's wing).

So I don't think we'll see any effective change; but how does Land Rover go about standing on its own two feet? I don't know much about how this financial stuff works...how do they go from being owned by BMW, Ford, Tata....to just being Land Rover, owned by...Land Rover?
 

JackMac

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Short term (1 year) expect little or no changes. Long term, well time will tell.

Overall I wish Ford didn't have to sell these brands. They brought investment into new products along with some synergies that (for LR) worked well.

Even BMW did a nice job with revising the Range Rover.

What does Tata have to offer? We'll just have to wait and see. How about a new Defender and bring it to the US?
 
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richpike

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In general, an argument can be made that being the "big dog" in the lineup now is a very good thing. Land Rover is profitable as is (Jaguar apparently is not, but if you have seen the new XF - wow - I'd be amazed if that doesn't change quickly), and Tata bought them to expand their presence worldwide and instantly gain credibility in the car world. I would expect that they will invest heavily and allow Land Rover to do some pretty cool things - they are now the technology arm that has to feed the rest of Tata Motors.

Will they eventually move some LR/Jaguar stuff to India? I'm sure they will, but what isn't moving overseas today? In the end, it is a good thing to get some lower costs in to a company - hopefully the more money they make, the more they will have to invest (unless they are being cash cowed, but I don't see that being the case with LR/Jaguar). Plus, I highly doubt they will move *all* of it to India - LR/Jaguar is far too British of a brand to do that.

BTW - Tata is a *major* company by any country's standards (multi billion dollar) - they definitely have the cash to invest heavily in LR/Jaguar. Unfortunately, the same could not be said for Ford at this point in time. They needed cash to keep the rest of their brands alive - hence why they sold LR/Jaguar (and why they will likely sell Volvo soon and eliminate Mercury).

My $0.02.
Rich
 

toddjb122

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Any updates on this?

Is this still going through approval? Has anyone noticed changes at their local dealer yet?

Ahh wait, a little research and I just answered my own question. Looks like it is a done deal and they've signed the title and handed over the keys as of this June 2nd update;
http://www.tatamotors.com/our_world/press_releases.php?ID=370&action=Pull

I hope it turns out for the best. I still think all the other vehicles on their site look like crap. They remind me of something I see on the news charging a road side checkpoint with a bomb in the back. Sad, but true.
http://www.tatamotors.com/
 

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