"MATCH ANY PRICE"
I love working for Land Rover because we don't jack people around like many other dealerships. The car business has a bad reputation unfortunately that came about long before I was in grade school. There are only a few safe havens in the car industry and Land Rover is one of them. "The Land Rover Way" is a sales and experience philosophy that many Land Rover Dealers still abide by(especially us locally owned dealerships who believe in Customer Satisfaction). We are a "one price seller". This allows us to have an open, honest, and stress free experience with our clients. Most people like not having to "haggle".
Unfortunately some still feel like they need to "work us" against other dealerships. Frankly, it is taking advantage of us and the type of people that we are. I am a Christian man with values and I am completely honest with everyone that I work with here at Land Rover Albuquerque. I take pride in doing everything within my power to give people the best buying experience. It is not always the best deal in the business, but I would venture to say that most people aren't out to get the cheapest deal they would rather have the best value.
I have been characterized in a couple of the above posts as saying "we'll match any price". In an honest way I spoke to the customer whom I treated with the utmost respect and professionalism. After being told that they appreciated the test drive and information that I gave, I was told that I was being "comped" with Land Rover Colorado Springs. At that point I explained the business. We don't do specials, and we don't have rebates. The money that is given off of the LR3 is coming from the dealership. If they are giving away dealer cash and honoring a coupon, the we can do that too. . . after all Land Rover North America gives the same incentives to us. However, I later discovered that LRCS was also giving transportation cost out of their pocket as well plus giving more money on a trade than we can give here in the Albuquerque Market (because GX470s here are a dime a dozen). As much as I would have liked to sell the car we just could not do the deal.
I don't appreciate being characterized wrong. I never renegged, nor did I lie. Honestly we were just taken advantage of again. Honestly if I would have said that we could have matched their price, the customer would have just gone to LRCS and tried to get more.
Land Rover Albuquerque has one of the best Sales departments in the entire country with a Customer Service Index well above the national average. My reputation with many other customers speaks for itself. Thanks
+++Tempus Fegit, Momento Mori+++