Dang man....It's almost worth $50 for me to drive down there! Maybe I can get LR Seattle to match it. My in-laws live near Tac, I could **** two birds with one stone next time we visit them.
That is how I started my relationship. Every service early on I called Seattle and Tacoma LR. Had the two dealers compete against one another. Example. Front and rear brakes. Called LR Tacoma, LR Seattle and received their prices. Then called Les Schwab and asked for a quote. They informed me the parts would be ordered from LR dealer but I would save on labor. I then called dealers and stated that Les Schwab would complete repair cheaper with dealers LR parts. LR Tacoma matched and LR Seattle explained to me their family business model but didn't lower their prices. Then when I paid the invoice I used their 10% off service online coupon. This basically washes out the tax on the service. Upon picking up the LR I gave my service advisor 4 free rounds of golf. I'd be sure to say "thank you", "I appreciate you", etc. As opposed to acting like I'm doing them a favor, I reiterate how much I appreciate them. From that point on I've always used a 10% off coupon and asked service advisor to give me best pricing available. I'd always give my service advisor a thank you card and something inside. Over the course of the years it has become a great partnership. When they replaced the terrain response switch/ dial for no charge (my 2005 is well beyond warranty) in addition to giving me a loaner (Range Rover Evoque) for two weeks, I gave my service advisor a one game suite for the Tacoma Rainiers baseball team as a token of my appreciation. Recently I had a discussion with service regarding my ability to obtain LR genuine parts for much less and they now provide me parts at BP of Utah, AB pricing. I don't mind paying for the labor knowing its done right. I also understand they are in the business to profit. I think we have found a happy medium. Especially since they know I'm good for about $3 to $4K a year in service. The last service they replaced the transfer case control module and told me it was $800 for the module, reprogramming and labor but for me its $340 plus labor. When I picked up the car, I gave my service advisor a $100 visa gift card. Told him my wife and I appreciate him and the 2013 Range Rover HSE loaner for 15 days. The $100 out of my pocket was a great ROI considering what it could have cost. I'll pay $100 to save $400 every day.
Ultimately I've found 1) showing the dealer I'm a loyal customer 2) communicating expectations 3) being sincere and ethical 4) finding a compromise that benefits both parties = my great service experience. I appreciate them and they show me that they appreciate me. I will refer anyone to them and I will not take my LR3 anywhere else for service.