I for one am excited about the tech in this new defender. I know everyone wants to look all "cool" and "utilitarian", that group that wants to look like james bond walking away from a military vehicle while explosions go off behind you..."THIS IS THE BRAND!!!!!" --- I'm happy for you guys. Really, I am, you guys are beasts. But for me...personally...I want the most capable AND comfortable daily driver out there. Why? Because per my boss (wife) ...I can only have one vehicle (ugh) --- As far as how it looks... meh...kind of matters, but not as much as what I stated prior. Next vehicle will be a G class or the new defender. And I don't care if I dent or scratch it...that's what they are made for. BUT...it better ride good and it better not leave me stranded on a trail. As far as that pic of the jeep above...yeah...ok...have you been in one? Plastic fantastic. Needs to be the full package. But hey...that's just my opinion, not for everyone.