Ditto, that is confusing..intentionally..I think. FWIW, Here's my understanding of the difference between OEM/OE/'Genuine'. The Ferodo pads from FCP are OE. The 'Genuine' version (w/the Land Rover stamp) are available from Atlantic British @ $299.95 for the fronts only, and of course from the dealer for $$$$..who knows? (I'm afraid to ask). The service advisor said they use something other than the LR labeled ones in the pic you posted? Odd..Kind of confused by that
OE OEM are indicators that the part you're buying meets or exceeds the quality of the original item in your vehicle. In general, OE means the part is the exact piece used in original manufacturing, while OEM means that the company is held to a high quality standard and that they produce OE parts for other manufacturers. When it comes to OE quality level, drag the sliders across every photo on this page to see exactly what we mean!
Original Equipment (OE) Parts: These are the same parts originally supplied to dealerships, except with the dealer logos removed. This is done by manufacturers so the parts can be sold outside the dealer network due to licensing agreements.
Original Equipment Manufacturer (OEM) Parts: These are produced by a manufacturer that supplies at least one OE part to a vehicle manufacturer. OEM parts may not have been original to the car, but are held to higher-quality standards and stringent quality control.
Genuine Parts: These parts come branded by the vehicle manufacturer and at a premium cost, as they're sold through dealerships with higher overhead expenses. These are the same parts you would find at your local dealership.