It's funny how different experiences can shape our views.
I ran Goodyear Wrangler MT/Rs for 9 years on my LR3 through all kinds of conditions and LOVED those tires. I definitely tested the durability of those sidewalls, too....tough as nails. On the contrary, as most us know, the Goodyear Wrangler HP is terrible on the LR3. The Jeep Liberty ran the HPs without any real issue, though.
Even though most people love the BFG KOs, I know at least one LR3 owner that didn't get very good service out of them.
I suppose my point here is that one can't judge just by the brand of tire.