What I find amazing about the LR4 is how much you get for the money, IMO, it is and as good as the outgoing FFRR, minus the regal badge and some more interior refinements that put the FFRR so far upmarket. Even my non-LUX LR4 felt way upmarket from its MSRP. The sticker was $56K, and I paid $51K, and it felt like a seventy-thousand dollar vehicle. There is NOTHING out there that is better... or provides what you get with these Rovers. Actually, there was a time where I was able to compare all three models, in one shot, all three non-Lux Land Rovers, the LR4, the RRS and FFRR, at the dealer, and honestly, outside of size, looks, etc., the build qualities and overall package you get were almost exact. Even the non-Lux leather in all three were exactly the same. I always felt like a million bucks in my LR4 and it carries an unmistakable heritage as being unstoppable and so classy.